Dreams do come true

Everyone at Drummond Central is excited to share that we have partnered with Dreams, the UK’s most-loved bed retailer as their new creative agency.

We’re excited to get to work, dream big and develop a long-term brand platform for Dreams. Our partnership will set the retailer apart from the competition and will be implemented across multiple channels.

This win comes at an especially exciting time for us, as we have just celebrated our 20th birthday as an agency with our team of over 60. Additionally, we have also recently partnered with new clients such as Fentimans and FAGE, as well as continuing our ongoing work for bet365, Greggs, Triumph Motorcycles and other clients.

Dan Appleby, our Managing Director, shared: “Pardon the obvious pun but this really is a dream win for us and the pitch process was managed brilliantly by the team at Dreams. They’d clearly done their homework and knew what they were looking for from a creative agency. Their brief was excellent; they gave us plenty of time; introduced us to their other agency partners and made themselves available to meet and discuss things ahead of the final pitch. What’s clear is that we share similar values and beliefs about how to make effective work and everyone at Drummond Central is excited about helping more people fall in love with a Dreams bed.”

Jo Martin, CMO at Dreams, said: “We were really impressed with Drummond Central’s eagerness to get under the skin of our brief, and as a result, their strategic thinking throughout the pitch process was exceptional. For the next stage of our brand evolution we were keen to engage with smaller, regional and independent agencies, all of whom came highly recommended through our partner network, and Drummond Central fit the bill! We’re excited about a new creative direction for Dreams and look forward to working with them.”

Watch this space for exciting things to come and ‘till then, sweet Dreams.