NEWS & VIEWS

Breaking News in Brazil

By Alex Evans, Senior Account Director
21/01/2025

Olá, Brasil! bet365 has Breaking News.

bet365 has officially launched in Brazil, with sports fans across the country now able to register and play via the app and website.

As part of bet365’s commitment to delivering a Never Ordinary online sports betting experience, expanding their presence in South America is an important step in the company's global expansion strategy.

Last August, we unveiled our global ‘Breaking News’ campaign with bet365, spanning over 12 territories and in 13+ languages. Now, for the Brazilian launch, we’re excited to share the campaign in Portuguese, alongside bespoke launch announcements, direct response ads, and in-stadia and sponsorship assets. 

Saúde!