bet365 Named One of YouGov’s Most Improved Brands

YouGov’s annual Most Recommended Brands Report has just dropped, and we’re buzzing to see our brilliant client bet365 claim the number four spot in the UK’s most improved brands.

We’ve been working with the team at bet365 for over a decade, and this recognition is a proud moment. The report ranks the top ten most-improved brands in the country, based on how much more likely customers are to recommend a brand now compared to this time last year. It’s not just about awareness. It’s about trust. Loyalty. Love. Word-of-mouth stuff.

Our Senior Planner, Emma Chaplin said:
“bet365 is the top betting brand in the UK, but what’s even more encouraging is such a sharp improvement in its positive standing amongst all brands, not just in the category. It really reflects the hard work gone into putting the brand front and centre in a category where product dominates and a sea of sameness pervades.” 

See the full YouGov report here.