Triumph legends in a new light

Triumph’s 2023 special editions featured eight stunning, hand-painted modern classics line-up in a stunning range of innovative new colourways – the Stealth Editions. But how do you market a range of motorcycles with a mercurial beauty that look different every time you see them?

Our campaign was based around the mastering of light to capture the ever-changing nature of the finishes. We featured an in-shot director and lighting assistant, as they showed as much craftsmanship in the filming process as Triumph paint masters used in the creation of the Stealth Editions.

The cinematically beautiful results formed the basis of an eye-catching global campaign that ran across organic and paid social, web, YouTube and print.