Nothing Comes Close

Where Triumph leads, others can only follow. This has never been more true than with the new Speed Twin 1200 – when it comes to classic sports performance, handling and style, nothing comes close.

To help Triumph Motorcycles launch the new Speed Twin 1200 and reinforce its position as the best-in-class modern classic sports bike, we created a global campaign executed across organic and paid social, web, YouTube and print.

Shot in Portland, Oregon, the campaign captures the 1200 and 1200RS models taking on a series of cinematic, twisting roads which, together with our campaign line “Nothing Comes Close”, highlight the Speed Twin 1200’s unrivalled capability and cement its place as the category leader.