Helping Triumph go all in on racing

In 2024, Triumph wanted to broadcast their total commitment to the world of Motocross and Supercross racing. With a pair of all-new motocross bikes built from the ground up by world-leading Triumph Engineers and Motocross Champions, they had a lot to shout about.

Triumph had gone all-in, so riders could go all out on the track, fitting a revolutionary new frame with the best components and featuring racing legend Ricky Carmichael’s chosen specifications.

We devised a campaign that reflected this commitment, filming action-packed footage of the TF 450-RC and TF 250-X being put through their paces on Triumph Racing’s state-of-the-art test track in Atlanta Georgia. This formed the basis of a vibrant global campaign that ran across organic and paid social, web, YouTube and print.