Getting friendly with True Solicitors

True Solicitors is a North East-based law firm with a national reach, helping people across the UK during some of the most critical moments of their lives. Built on patience, passion, and compassion, their team fights tooth and nail to deliver the best outcomes for their clients, and not stopping until they do.

But despite their solid reputation and a track record of delivering exceptional results for their clients, their brand wasn’t pulling its weight. After rebranding from Gorman Hamilton to True Solicitors LLP in 2013, the new name lacked definition, and the identity didn’t reflect their heart or ambition.

True Solicitors had a clear vision: to control their destiny, grow their client base and make their mark as an award-winning Legal 500 practice. But to do that, they needed a brand that was as bold and authentic as they are – which is where we came in.

We dug deep to uncover what truly defines True Solicitors. Through focus groups and one-to-one interviews, we unearthed a brand story rooted in authenticity, honesty and loyalty. Visually, we replaced an outdated, aggressive colour palette with a friendlier and more optimistic identity, reflecting the warmth and approachability of the team behind the brand. We refined their tone of voice, moving away from stiffness and formality to a confident yet humble style that speaks directly to clients, paired with bespoke illustrations that add a unique visual signature.

The strapline 'On Your Side' encapsulates True's commitment to their clients in three simple, powerful words that positions True Solicitors as the company they always were – the friendly legal experts who speak your language.