Built For Anything

To mark the launch of Triumph Motorcycles’ Enduro Range, the latest addition to their off-road lineup, we worked together to create a global campaign that positions the all-new TF 250-E and TF 450-E as the dynamic new players in the category, while strengthening Triumph’s presence in the modern off-road space.

Purpose built to overcome the challenges of an enduro ride, the new Triumph Enduro models have been developed in partnership with two of the world's best enduro riders, Ivan Cervantes and Paul Edmondson.

We shot the campaign in Portugal across four distinctive locations, allowing us to showcase the full capability of the bikes and echo our campaign line “Built For Anything”. The hero film follows two riders as they take on these epic locations, navigating technical obstacles, sharp corners and steep climbs with confidence.

The campaign formed the foundation for Triumph’s global communications for the Enduro range, executed across organic social, web, YouTube and print.