Botanically Brewed. Fentiman Approved.

We’re thrilled to reveal our first campaign with Fentimans since being appointed as their lead strategic, creative agency.

Introducing Fentiman, an Ambassador of Exquisite Taste, who’s on a mission to inspire people to be more discerning with their beverage choices. Charming, well-dressed and meticulously handcrafted, Fentiman is there to politely guide people towards choosing a Botanically Brewed Fentimans.

Jayne Andrews, Marketing Director at Fentimans, said: “In a world full of run-of-the-mill soft drinks, it’s the complex depth of flavours that makes Fentimans unique. Many wait for a special occasion to enjoy drinks like ours, but we’re encouraging people to swap mediocrity for curiosity and make every day exquisite. We could think of no better way to do this than introducing Fentiman, who embodies our brand and introduces consumers to why our Botanically Brewed beverages are a cut above. It’s been great to work with Drummond Central to bring this idea, and Fentiman, to life.”

Dan Appleby, Managing Director of Drummond Central, said: “Fentiman is a discerning little chap who appears when someone is about to make a fizzy faux pas, politely guiding them towards a better tasting beverage. He doesn’t hold back when pointing out the flaws of less-sophisticated drinks and won’t hesitate to give people a polite wake-up call if he feels they need it. We can’t wait for people to meet him.”

Fentiman was brought to life by Cod Steaks, with production by The Gate Films. The campaign is being rolled out across ITVX and Channel 4’s streaming services, social media and out-of-home sites.