Be on top with the Daytona 660

Derived from the DNA of the iconic Daytona, Triumph’s brand new Daytona 660 is built to take on any road, captivate attention, and put riders on top of their game.

Shot against the vibrant backdrop of Los Angeles' bustling night streets and the winding roads of Palm Springs, the campaign captures the bike's versatility and allure.

Through quick cuts, glitch transitions, and energetic editing, viewers are immersed in the excitement of the ride, accentuated by blown-out background light trails and vibrant roadside billboards depicting challenging mountain terrain – complete with the confident campaign line "GAME ON", reinforcing the bikes broad appeal and capabilities.