A lunch break worth taking

We needed to put lunchtime back on people’s radars, flaunting the wide variety on offer at Greggs. Whether your lunch break is a quick solo trip and you need a sure thing, or it’s a catch up with friends and venturing to try something new – there’s food at Greggs that’ll fill up everyone, taste amazing, and not break the bank. 

Our OOH focused on confident headlines, celebrating what lunch could look like in the bright summer sun with Greggs. And with a motivational rallying cry, our radio encouraged people to shake up their lunchtime habits and march on down to their nearest shop.