A Force of Nature

The Rocket motorcycle has been turning heads for twenty years, and for 2024, Triumph Motorcycle's legendary muscle roadster has even more power, sophistication, and a new name: The Rocket 3 Storm.

To reveal the new model, we helped Triumph launch a global campaign that showcases the bike's record-breaking torque and unrivalled handling as the largest motorcycle production engine in the world.

Shot in the atmospheric Californian desert, the campaign dramatically combines the Rocket 3 with its stormy environment, highlighting how only nature can match the bike's power – inspiring the campaign's slogan ‘A Force of Nature’.

The campaign will form the foundation for Triumph’s global communications for the Rocket 3 Storm, executed across organic and paid social, web, YouTube and print.