Triumph Motorcycles

21 launches across 11 markets and counting. Since 2022 we’ve been the global lead creative agency for Triumph Motorcycles.

Triumph Motorcycles is one of the most recognisable names in motorcycling. But even icons face pressure. With competitors entering from all directions, every campaign needs to do more than introduce a new bike, it has to reinforce Triumph’s leadership and inspire the next generation of riders.

Since partnering with the brand, we’ve delivered every major global launch campaign across multiple categories, spanning markets from the UK, Spain, France, Italy and Germany to Japan, China, Thailand, the USA and Brazil.

Our shoots have taken us across the world in search of the perfect stage for these iconic machines – from the Maine Coast to the Miami docks, downtown Las Vegas to the Utah desert, and Portugal to Poland. Our in-house studio team then owns every mile of post-production, creating everything from long and short-form films, to customer event activations, dealership and social content. And to make sure every campaign lands worldwide, we transcreate the work for up to nine languages.

From strategy through to execution, we lead every aspect of the campaigns – speaking to riders across different markets and digging deep into the category. Triumph’s rich heritage gives us the perfect foundation for authentic storytelling, and by leaning into the brand’s legacy while celebrating its ongoing innovation, we create campaigns that feel as confident, distinctive and exhilarating as the bikes themselves.

That approach has powered some of Triumph’s biggest launches in recent years – from the brand’s most ambitious campaign to date, ‘True Originals Never Settle’, to the category-defining Speed Twin 1200 and 900 Modern Classics. We’ve also helped the brand enter entirely new territory, launching the TF 250-X, the first bike in Triumph’s long-awaited motocross range, and introducing the Enduro range to the off-road category.

2025 also saw the launch of Triumph Originals, a global custom motorcycle competition. We created the concept, identity, logo, tone of voice and launch content. And ahead of one of Triumph’s busiest years yet – with 29 new models arriving in 2026 – we developed a teaser campaign that built anticipation month by month across the autumn and winter.

With every launch, we’re helping ensure one of motorcycling’s greatest icons keeps setting the pace for the road ahead. And we have no plans to slow down.