Botanically Brewed. Fentiman Approved.

61% of people went out and bought a Fentimans, and 92% felt more positive about the brand. Over 50 million impressions later, a pint-sized ambassador had changed the way people drank.

Fentimans wanted to stand out in a world where every soft drink brand looks and sounds the same. So, we gave them a voice worth listening to. We introduced Fentiman – an Ambassador of Exquisite Taste. A charming, discerning gentleman who made the nation think twice before reaching for the ordinary. Whenever someone was about to make a fizzy faux pas, Fentiman popped up to guide them towards something more sophisticated. Something Botanically Brewed. Every inch of him was steeped in craft and consideration – from his Chinese ginger root-inspired hair to his blue trousers lifted from the brand’s Victorian Lemonade label. A walking, talking embodiment of Fentimans’ flavour, heritage and charm.

And he didn’t just look the part. Fentiman showed up everywhere that mattered – across social, OOH, streaming TV, PR and real-world activations that turned curiosity into craving. And it worked. Quality of awareness rose from 38% to 43%, and in the regions where we invested additional media budget, the numbers followed: +7pp (38% to 45%) in the North East, +6pp (32% to 38%) in the North West and +11pp (24% to 35%) in London.

Our small but mighty ambassador made a big impression and paved the way for Fentimans’ next chapter.