We were the advertising agency for The Bridges for three years. During this time, we were tasked with their rebrand to give the shopping centre credible presence and target previously identified cluster groups. We positioned the Bridges as the place for fashion with our 'Try it on' offline and online campaign. Injecting coolness that hadn't been seen before, and giving our TV ad an MTV music video feel with an electro track, we showcased lots of clothes for each season that tapped into the audiences’ desire to splash out on the latest clothes and accessories.
Later, we progressed to a new campaign that still showcased the clothes but with the new brand proposition, ‘Close up fashion, close to home’ which reiterated that the Bridges offered up-to-the-minute fashion right on your doorstep.