A football team would be nothing without its dedicated fans. For Potters, their football kit represents their SCFC skin. They wear it with absolute pride. That’s why they wait in anticipation for the Club’s new armour to be revealed.
For the 16/17 season, we were challenged with introducing the new sponsor. The difference this time round was that the sponsor was now firmly established. This was our opportunity to be more relaxed – so we could get across a playful side to the Club and give an exclusive insight into the players’ personalities.
Using bold colours and edgy graphics, our ‘OWN IT’ creative campaign was visually exciting and really inspired the fans to show their loyalty.
It was imperative that the full marketing campaign sat across all platforms including social spaces and YouTube, as well as the Club’s redesigned retail website.