Kit launch reveals are undoubtedly one of the greatest moments of the season for fans. For the 16/17 season, not only were we launching a new design to the masses via a full marketing campaign, the Club also had a new provider. Stoke supporters are unique – being a Potter is in the very fabric of fans and they’re proud of this.
This creative execution allows us to show the detail of the kit and particular features that really stand it apart. It’s also a great way to give a nod to the Italian design.