Speedflex was a gym concept that was totally new to the UK, with Alan Shearer as its Brand Ambassador. It offers customers a high intensity, low impact workout with little or no muscle soreness. However, the client was finding it difficult to communicate the benefits to potential new customers, and attract new audiences and encourage them to give it a go. Before working on any creative, the full agency team attended three (exhausting) sessions so we truly understood the product. The sessions were enjoyable, hard work and had a sense of team spirit – all of which we wanted to bring to our creative communication. We produced a short introductory video. It’s fast, frenetic and fun – just like Speedflex itself.
