Rust-Oleum makes paint. Loads of it, in hundreds of colours, shades, textures and effects. They asked us to come up with a campaign to showcase their impressive range, and inspire the UK to take a piece of furniture and ‘Make it Yours’.
There’s a product to suit everyone’s style and character. Such is its versatility, we wondered what the planet might be like if absolutely everything in it had been upcycled and re-styled with Rust-Oluem. It would be a world where anything was possible. Every object would be unique, cool, vibrant, and completely bespoke to the individual who’d painted it.
With a modest budget, we brought this world to life. We used a bunch of amazing scenarios and larger-than-life characters to show people that the limits of what they can achieve are the limits of their own imagination. We topped it all off with a jazzy soundtrack and a voice over direct from Hollywood. We’re delighted with the end result, and more importantly, so is Rust-Oleum, who said this:
“It’s a work of art. Drummond Central created a concept that perfectly reflected the brand, while beautifully showcasing the product range in a visual masterpiece. From start to finish, it has been a pleasure working with them. Their support and valuable experience helped to make the process smooth and most importantly, thoroughly enjoyable. They have delivered a stunning campaign that will further cement the Rust-Oleum brand as a thought leader and trendsetter in the paint industry.”