Omega PLC is one of the UK’s leading kitchen manufacturers. They have four kitchen brands, all sold through their network of independent retailers. As a branding agency, they came to us to create differentiation between the brands, as they’d become very similar and there was no ‘sell’ for the retailers.
We’re able to offer our clients the full-service, so began by conducting a large-scale branding project to create impactful and future-proof brands. We were responsible for rolling these out, including four 140pp brochures (their kitchen bibles), websites, a point of sale suite and new showroom collateral. We also delivered presentations to staff, stakeholders and retailers to encourage buy-in. The brands have developed year on year in terms of website, and brochure styling and content but the core personalities are still there. We’ve also had the help of The Restoration Man himself, George Clarke, who provides inspiration and tips along the way.