NHS selected us as their creative agency because we demonstrated we could get inside the minds of their audience. In essence, create a brand (and brochure) that makes young doctors sit up and think, and get excited about coming to our region to LIVE + TRAIN. Our designers produced a solid brand identity and designed the full brochure with input from our in-house copywriters. The creative team came up with a clever format to separate the two elements of living and working which meant flipping the brochure.
The Northern Deanery went from second choice to first choice.