NewcastleGateshead Initiative was looking for ways of delivering insight into the area that would create a rich content experience. A brief was given to a selection of agencies on how best to approach the project. Drummond Central challenged this brief as we believed there were better ways of forging stronger relationships with longevity and scalability by providing real-time information that could be used when people are in the destination area as well as from the outside looking in, therefore selling the region over others to a wider audience.
Geordieland is essentially an interactive map of the NewcastleGateshead area with a Twitter focus that allows people to see what’s happening. The platform not only showcases the region and promotes what’s on, it also pulls through live Tweets from users who have their Twitter location services switched-on.
Users might be planning a city break, or just live in the region and fancy a nosey which is why this interactive map helps them find out what’s trending through hashtag conversations.
Our collective thinking means this project blends traditional illustration with very clever digital – it was painstakingly hand-drawn in-house before being coloured in.
Within 20 hours of launch, it had over 1000 unique new visitors. Canny.