We’ve been Tyne and Wear Metro’s creative marketing agency since 2011 and during the summer of 2014/15, we were tasked with reigniting a fondness for the well known Tyne and Wear brand, and restoring levels of patronage after major investment works caused disruption to passengers.
We needed to give Metro a friendly and helpful voice, one that's genuine and has the passengers’ best interests at the core. This led to the introduction of the Metro character, who’s always there to join you on your journey and provide advice where needed. The campaign strapline ‘Good to know' helped cement this as it highlights all of the places you can go and things you can do with Metro. Our 2015 summer marketing campaign also included a TV ad – their first in 20 years. They had great results from this and even saw the system hitting an all time milestone of 40 million passengers, the highest it had been since 2011.