bet365 is still the world’s favourite sports betting site. It’s still the world leader. Our job this season was to build on this success. No small feat.
For 17/18, we wanted to make the creative all about the people and using the latest bet365 App Store update, show off bet365's new advanced technology at the same time. We wanted to look global whilst also feeling grassroots.
We filmed in eight different countries and recorded in eight different languages. James Lavelle and UNKLE were briefed to write a bespoke piece of music to soundtrack the full set of commercials and social media content.
As well as 59 versions for TV, we made a sizeable amount of social videos including interviews, GIFs, updates and numerous pieces of short-form animation. Every bet365 territory is completely different, so they all receive a set of unique versions specific to their market and national guidelines. South America, UK, Australia, Denmark, Sweden, Italy, Spain, Bulgaria . . . every one with a different remit.
Here’s a selection of the commercials we made. We’ll add more to this page as they go on air. Watch them now at the mere touch of a button.