As a branding agency, we’ve made sure bet365 is truly global. So this creative campaign was a real step change. People from all corners of the globe use bet365 and this was a series of films for television showcasing those very people. It was all about the nations and territories and galvanising them in order to capture the sheer reach of bet365 throughout the world. The ad was epic in scale, proportion and production, and elevated the brand to another level.