This is happening

As Umbraco has made some massive strides in the past couple of years with the CMS – better interfaces for content editors, easier integration for developers and huge performance boosts – it’s time to say goodbye to some of the older versions.

Whether you have the luxury of ‘proper planning’ or need to do something ‘quick and dirty’, there are certain principles that anyone doing some planning should follow. 

We’re delighted to share the news that Drummond Central has become an employee-owned business. 

To create ambitious, impactful work means ensuring effectiveness isn’t just a box-ticking exercise, but an agency-wide dedication. Effectiveness needs to be part of the agency culture. 

Not to be mistaken for a tribute band, EC/DC is our cross-departmental environmental team. They’re on a mission to create an agency-wide, project-spanning culture that meets our sustainability objectives.

We jumped at the chance to create a new brand for Lamp House Strategy. 

Lamp House Strategy (LHS) provides ESG (Environmental, Social and Governance) insights to legal and professional services companies. There is increasing pressure on industries to prioritise ESG in their business practice and there is a growing emphasis on this as part of investor considerations. 

With lots of movers and shakers in Prolific North’s Top 50 Integrated Agencies List 2023, we’re chuffed to have retained our ranking at 8th place.

Active Northumberland has the ambition to become the leading sports facility provider in the region - to achieve this, they needed to compete with the big national chains in the region.

As an agency, we’re incredibly proud of our North East roots, so when we won a competitive pitch from Durham County Council to develop a new brand for the proposed history centre and register office at Mount Oswald, Durham we took it as an opportunity to position it as the beating cultural heart of the county and to play a meaningful role in people’s lives.

Four more new starters? That can only mean one thing at Drummond Central – an all-revealing, soul-searching inquiry.

At Drummond Central, we have various approaches to brand challenges and communications. At a time where multiple direct messages are delivered through fragmented media, our role is to take a step back and remind brands that marketing is not just about telling people things.

You wait weeks for a great new starter, then three come along at once. Joining the ranks here at DC are Junior Creative, Abbie Malton, Account Executive, Elliot Hall, and Digital Account Executive, Hannah Wood.

This year, instead of focusing on retail, Stoke City Football Club wanted an all-encompassing Christmas campaign that was inclusive of all departments.

We always knew Julie and Steve were outstanding, and now the rest of the North East’s marketing industry have acknowledged their achievements too. At this year’s North East Marketing Awards, our work mam and dad bagged the Outstanding Achievement Award.

Here at DC, effectiveness really matters. So we make sure it’s always high on the agenda when creating work with our clients and partners.

We’re so serious about it in fact, we created Eff Club – a band of planners, account handlers, art directors and copywriters who sing the praises of effectiveness at every opportunity. Yes, there’s 7 of us. And yes, we’re reaching for the stars.

Community. It’s a strong word that means a sense of togetherness, a group of people working towards a common goal. That’s exactly what it feels like to work with the wonderful and friendly people that make Umbraco what it is today, and they really value input from the community.